Question 1: What exactly IS this “treatment”?

The treatment is a liquid "colour enhancer" designed specifically for grass/turf and foliage. Therefore it can be used on any type of natural vegetation (grass, shrubs, hedges, bushes etc) to improve colour.  

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Once applied (typically sprayed on) it instantly transforms your lawn into a beautiful green oasis that you are sure to love. Never before has it been this easy to get a lush looking GREEN lawn so quickly and inexpensively!